I used Google Analytics and I constantly tracked all the activity on the Facebook page and groups, comparing the performance of each text in many ways. I also talked to a lot of people about the texts and what perception they had of the EA movement so far. Apart from that, I frequently offered my contact information, and we have a Facebook group for EA in Spanish in which interested people could ask questions(almost all of them were either about effective animal activism or off-topic).
These methods allowed me to get a very good general idea. We could have done more things to track changes, but we had a small team team and limited time, so we focused on the main things.
If I ever start this project again working full time and with a strong team, I will definitely look for the most precise ways to track impact.
Can I ask how you measured / tracked this?
Hi :)
I used Google Analytics and I constantly tracked all the activity on the Facebook page and groups, comparing the performance of each text in many ways. I also talked to a lot of people about the texts and what perception they had of the EA movement so far. Apart from that, I frequently offered my contact information, and we have a Facebook group for EA in Spanish in which interested people could ask questions(almost all of them were either about effective animal activism or off-topic).
These methods allowed me to get a very good general idea. We could have done more things to track changes, but we had a small team team and limited time, so we focused on the main things.
If I ever start this project again working full time and with a strong team, I will definitely look for the most precise ways to track impact.